How to Compare the Value and Traffic of the Top 5 Vacation Listing Sites
When you’re marketing your Vacation rental you’ll need to advertise on one or more of the major rental listing sites. Using them together with your own website creates a powerful marketing strategy to get you qualified enquiries that you can turn into bookings. But you can’t advertise on all of the top listing sites (and you don’t want to). Holiday-Rentals, VacationRentalsByOwner, Holiday Lettings, Owners Direct and Home Away each make statements about performance and traffic that, in their own different words, claims to the best or biggest or most effective.
But behind this hype, who is the best? And, who gives best value, too? More importantly – how do you tell?
Using various traffic tools – together with my own standard benchmark for a typical advert – I’ve compared the top 5 for Traffic, Traffic source, and Average Traffic per Advert. Some sites rank as low as 3, some as high as 9, a 300% difference. The results will surprise you!
I’ve also created a benchmark advert and compared these sites against it for cost. They have different approaches to pricing, and it can be confusing comparing the alternatives. This benchmark cuts through their approaches and informs you exactly which site represents best value for your money.
The results are surprising.
It’s all in a free multi page report available on my website for download. You’ll learn about their absolute traffic numbers, where the bulk of it comes from, which offers the ‘best’ advert for your money, and which is most effective at getting traffic to your advert.
Traffic is King for your ad. This report helps you choose the best site for your property and audience, and goes behind the hype of these sites various claims so you can make an informed decision.